Indian Crowd Savours Japanese Delicacies at AAHAR 2026

New Delhi, India: Visitors with a flair for east Asian cuisines thronging Hall 1 at Bharat Mandapam were seen discovering the rich flavours of East Asia as Japanese and South Korean food companies showcased a diverse range of beverages, sauces, noodles, tofu and speciality ingredients at AAHAR 2026, the 40th edition of the International Food & Hospitality Fair held from March 10–14 in New Delhi.

With over 1,800 exhibitors, including about 155 international companies from 17 countries, AAHAR 2026 became a global meeting point for food and hospitality businesses. Among the most popular attractions this year is the growing presence of Japanese and Korean brands, whose stalls were drawing curious Indian chefs, restaurateurs, distributors and food enthusiasts eager to experience authentic East Asian tastes.

ASUKU India showcased “Authentic Japan”: Leading the Japanese presence was ASUKU India, which has positioned itself as a premium gateway for introducing a wide spectrum of Japanese brands and ingredients to India’s hospitality sector.

At its pavilion, ASUKU assembled an impressive lineup of specialised Japanese manufacturers and food producers. These included Nichimo, known for high-grade seafood solutions, Otafuku and Somi for world-class sauces and soup bases, and House and Youki for innovative seasonings and curry products.

The showcase also highlighted artisanal and industrial excellence through brands such as Fuji Bussan and Fgrow Japan, while premium dry goods and staples are represented by Sakata Beika, Heiwa Seifun, and Showa.

Further strengthening the culinary lineup were specialised ingredients from Fukushima Katsuo, Hikari Miso, and Gomaya, enabling chefs and food retailers to access all the components needed for a professional Japanese kitchen.

Concluding with the tagline “Bringing Japan to India,” ASUKU’s collective presence in Hall 1 reflected a growing wave of culinary collaboration between the two countries.

Sasuke spring water set to enter Indian market: ASUKU India is also preparing to introduce Sasuke spring water, a premium Japanese natural water brand extracted from a deep freshwater reservoir in Gifu, Japan.

The company plans to launch the product in India soon, adding another authentic Japanese beverage option for Indian consumers.